Howard McCray SC-OD35E-4-SW 51" Vertical Open Display Case Merchandiser

The SC-OD35E-4-SW is a vertical, open-front display-case merchandiser from Howard McCray. It’s designed for retail foodservice environments such as grocery stores, convenience stores, dairy sections, cafés or supermarkets where you want to display chilled products (like dairy, beverages, deli items, grab-and-go foods, etc.) in an accessible, self-service format.

With a 51-inch width, this merchandiser offers a compact but efficient footprint — ideal for shops or stores where space is at a premium, yet you want attractive vertical display capacity.

• Open-air vertical design — No front doors, so customers can easily view and grab products. This encourages impulse buys and smooth traffic flow.

• Multi-shelf display — Multiple lit shelf levels (shelves + multiple display levels) let you showcase a variety of products at different heights.

• Self-contained refrigeration — Built-in cooling system removes need for external refrigeration hookup, simplifying installation.

• Even air flow and temperature maintenance — Low-velocity fans and air-screen technology help maintain uniform chilled temperature across all shelves.

• Durable commercial-grade construction — Heavy-gauge steel frame, stainless-steel or robust exterior/interior finishes: built to withstand daily retail use and frequent loading/unloading.

• Easy maintenance and cleaning — Removable floor pans, front grills, and access panels simplify cleaning and servicing.

• Built-in lighting — LED or shelf lighting (depending on spec) helps products stand out and remain visible at all times — a big plus for merchandising.

• “Endless design” – modular/line-up friendly — Allows multiple units to be lined up seamlessly for larger display runs or continuous product presentation across a store wall.